Newsletter

Newsletter

FREE - Web Site Report Card*
*(good until august 1st, 2008)

AZ-Web Newsletter - June 2008

In this issue:
Free Web Site Report Card
Web Site Check List
Who Isn't on High-Speed?

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Get Your Free Web Site Report Card - And Consultation
By David Prescott

Over the past ten years AZ-Web has learned a vast amount of knowledge about web site development, design, hosting and marketing. There have been many times over the years where we've saved clients thousands of dollars and an invaluable amount of time and grief by getting it their site built effectively.

It's good to know what the pros think.
We've seen all to often where a web site is either being built in-house, or by a friend or even a family member. Sometimes it works out, and sometimes it doesn't. Even if you are having a web site built by a professional web designer, it's worth having another professional take a look at it.

Free Web Site Report Card
AZ-Web will evaluate and grade your web site for free. If you already have a website, or if you're having one designed, have AZ-Web evaluate your web site for you. We have a standard scoring system which will provide you with a clear picture of how your site rates.

We're more than happy to speak to you on the phone or via email about your web site. We can answer questions and give you suggestions and we'll provide you with a Web Site Report Card, for free.

WEB SITE REPORT CARD - CHECK LIST
These are the specific items of your web site that will be evaluated -

1. THE LOOK

Logo - is it easy to read, crisp and current?
Colors - web friendly, easy on the eyes?
Page Balance - no wasted space, and no clutter?
Pictures and Graphics - use of good pictures?

2. THE CONTENT

Contact Info - are the phone and email easily seen?
Content - clear message, not too long?
Professional Writing - grammar, punctuation, obvious typos?
Message - is there a Call To Action?

3. FUNCTIONALITY

Fonts - web friendly, easy to read?
Navigation - easy to find where you want to go?
Load Time - is it fast loading?

4. SEARCH ENGINE GUIDELINES

Keywords - are there keywords in place?
Meta Tags - are there Meta Tags in place?
Content - are keywords in the content

5. ADD-ONS

Search Engine Indexing - placement in Google?
Audio/Video - good use, browser friendly, quick load time?
Flash - good use of Flash, pictures, message, quick load time?
Photo Gallery - good use of photo gallery?

YOU WILL RECEIVE AN OVERALL - WEB SITE SCORE

Who Isn't on High-Speed?
Pretty much everyone I know (with the exception of my own mom) has a high-speed Internet connection. With that said, (sorry mom) I think it's time to consider offering the availability of more interesting content in web sites.

Flash has become the standard when it comes to online animation. It's become very reasonable to add small areas of animation on your site. You may also choose to add Flash banners or even centerpiece Flash graphics into the mix. Just make sure that you keep your content text outside of the Flash area.

Adding music or video is also another way to give your web site movement. A properly formatted video will look good and load fast, while music can be used to set a mood.

For the most part, Flash has the ability to load rather quickly. I always suggest to have most Flash elements play automatically. On the other hand, when it comes to audio or video, I tend to leave it up to the user to determine when and if they are going to listen to or view at their leisure.

No matter what you do, high bandwidth is here for most people. Keep it reasonable, and don't be scared to add new elements if it will benefit the web site without affecting it's performance.

Call AZ-Web 1-866-429-9322 and ask for your Free Web Site Report Card.